The 2012 Hiphop Literacies: The Globalization of Black Popular Culture conference is designed to bring together scholars, educators, artists, students, and community members to explore Hiphop. The conference takes place May 9th-11th, 2012.
Hiphop and Black popular culture are central to global youth culture. An artistic, social, and cultural movement, it is diverse and reflects the local histories, cultures and concerns of its worldwide practitioners, while adhering to Hiphop's ideological and aesthetic imperatives. Global Hiphop has emerged from the "collision and collusion between two powerful globally pervasive forces; transnational media and capital and African American popular culture that remains steeped in Africanist expressive modes." Hiphop is a powerful force, a "lingua franca for popular and political youth culture around the world." Its cultural codes, such as coming from something to nothing, being authentic, leaving one's mark on the world, having aspirations, having self-confidence, being relevant, and most of all being cool, are drawn upon to sell brands and have been used to "[re-write] the rules of the new economy." Brand marketing extraordinaire Steve Stoute has termed this global tanning, a state of mind, an attitude, a mental complexion. What tanning promotes both here and abroad all tangled up in Black popular culture is the "American dream," a myth that has helped to promote individualism, civic abandonment, inequality and maintenance of the status quo that has been assailed by Black political activists and other progressives for generations.
A major goal of "Hiphop Literacies" is to promote interdisciplinary research, teaching, and outreach around Hiphop, to stimulate ongoing dialogue and outreach across various disciplines in the academy and in the community. In addition to scheduled talks and workshops by renowned Hiphop scholars, artists and educators, the conference will host presentations and performances by scholars, students and community members. The conference will also feature a lecture and headline performance by a nationally recognized Hiphop artist.
Registration is now open! Register online.